Thursday, January 28, 2010

A cool photo of me

Having been a mom for a few years now, and all moms know this, the instances in which your photo is taken are very few. You are usually the one behind the camera.

So, thanks to fellow Dreamers into Doers who snapped some really cool photos of me.

Also, you can see the other stories, photos and videos by clicking here.

Saturday, January 23, 2010

What an amazing week!

Check out this snippet on You Tube! This was a luncheon on Tuesday. More photos and videos to follow.

Friday, January 15, 2010

Off to Europe...

..For a romantic weekend. Don't worry, I will not take any pictures and will not tell you anything about it.

So, see you next week with the updates and photos from the Martha event.

Can't wait!

Thursday, January 14, 2010

Donation drop off

Just came back from Safe Horizon, after a donation drop off. The traffic was awful, to say the least. And to make matters worse, they've changed the traffic patterns on me, so most of the streets are no longer available to drivers, there is no parking, or standing for that matter... Not even for a donation drop off. I've always had misgivings about Tribeca as a place to live. Why would anyone choose to live there now, is beyond me. Well, all is well that ends well. The pillows are safe in the hands of Kristine Widulski, Safe Horizon's Senior Director for Major and Planned Gifts and I managed not to get a ticket. Awesome!

Wednesday, January 13, 2010

Wordless Wednesday!

This has been my studio since the construction finished. Not very creative, right?

Well, parents are visiting for a few weeks, and the improvements are abound.


Saturday, January 9, 2010

Woolly Boo Accepted at American Crafts Festival!

Just got the news that we have been accepted to participate in the 34th Annual American Crafts Festival at Lincoln Center for the Performing Arts.

This is a great honor and an amazing opportunity! The Festival will be held on two consecutive weekend, June 19, 20, and June 26, 27. Very exciting!

Thursday, January 7, 2010


Preparations are going full steam ahead. A lot of coordinating and a lot of schedules to align, but everyone is so excited about this event, we hardly notice all the work.

We have visitors for the next few weeks, so my updates might not be as frequent, but I will try to keep you posted on all the new developments.

Here's for an amazing start of the New Year!

Monday, January 4, 2010

Woolly Boo and Martha. Yes, THAT Martha

January 4, 2010
Contact: Selma Avdicevic (917) 975-9034

Local Entrepreneur, Selma Avdicevic, is part of Martha Stewart’s “The Sisterhood of Dreamers into Doers” Safe Horizon Shelter Event in NYC

On January 19, 2010, 40 women from around the U.S. who are part of the "Dreamers Into Doers" social networking group at will make a difference at one of the Safe Horizon shelters, a New York City’s and nation’s largest provider of residences for the victims of domestic violence. The goal of the event is to transform the residence into a place of hope, peace, and possibilities.

Each "Dreamer" will share her time, talents, and products at this event. Ms. Avdicevic will be donating some of her Woolly Boo® organic wool products. The goal is to inspire the women and children in the residence to follow their dreams and to take steps to make them a reality. Other participants in the group will donate their time, like interior designer Terry Grahl, the founder of Enchanted Makeovers, and one of the event organizers.

The official kick off event will be held at Martha Stewart Show Studios in New York City.

You can also help the Dreamers by donating items on their dream list,

For a complete list of participants, please visit

About Safe Horizon
Safe Horizon is the nation’s leading victim assistance organization and touches the lives of more than 350,000 victims of crime and abuse each year. Whether responding to child abuse, domestic violence, or other violent crimes, they help victims and their families heal and rebuild their lives. For more information, please visit

About Selma Avdicevic and Woolly Boo®
Selma Avdicevic, the founder and owner of Woolly Boo®, spent the majority of her career after college and business school working in real estate and investment banking. In 2008 she launched Woolly Boo®, a company for a production of handmade and organic wool-filled sleep sets and sleep sacks for infants, toddlers, and preschoolers. Woolly Boo® products are made of organic, natural, ecologically sustainable materials, and are so durable they can be used for generations. For more information, please visit # # #