NYIGF: Step 2

So, the preparations have really begun. At this time, we are totally late in getting the catalog out to print, because we keep hoping it will magically finish itself and fly off to the printer in Florida. Wrong.

However, we have booked the advertising space for the following trade publications: Earnshaw's and LDB Interior Textiles. Both publications are some of the oldest in their respective fields and cater to the luxury market that represents our core customers. Hopefully, this collaboration will be mutually beneficial.

Now, on to the next tasks.

For Imediate Release: Woolly Boo® Children’s Seat Belt Pillow

Montclair, NJ – November 11, 2010 – Woolly Boo® announces the newest addition to their line of organic wool sleep products for children – Woolly Boo® Children’s Seat Belt Pillow. The Children’s Seat Belt Pillow is designed to provide head and neck support to children while traveling or during nap time.

The Woolly Boo® Children’s Seat Belt Pillow insert is made of 100% cotton shell and 100% organic wool batting. The cover is made of 100% cotton that is removable and washable. The product measures 11” x 4” x 2.5”, and it has a total of 150 grams or 5 ounces of wool batting. Customers can choose between twenty five (25) different colors and patterns of cotton drill, damask, and flannel that are currently part of Woolly Boo® line. As all Woolly Boo® products, Children’s Seat Belt Pillow is hypo-allergenic, breathable, flame retardant, and luxurious.

Woolly Boo® Children’s Seat Belt Pillow will be available in extremely limited quantities immediately following its debut at the New York International Gift Fair on January 29 – February 3, 2010 in New York City. Wide retail distribution is scheduled for April 2011.

Woolly Boo® is a mother/daughter team that makes all natural crib bumper pads, crib mattress pads, toddler pillows, toddler comforters, crib and toddler sets, toddler travel pillows, and sleep sacks or wearable blankets for infants, toddlers, and preschoolers. Their mission is to provide the healthiest crib bedding and the best sleep environment for every child. For more information, contact Selma Avdicevic at 917.975.9034 or Selma@WoollyBoo.com.

For Imediate Release: Woolly Boo® Toddler Travel Pillow

Montclair, NJ – November 11, 2010 – Woolly Boo® announces the newest addition to their line of organic wool sleep products for children – Woolly Boo® Toddler Travel Pillow. The Toddler Travel Pillow is designed to provide head and neck support to children while traveling or during nap time.

The Woolly Boo® Toddler Travel Pillow insert is made of 100% cotton shell and 100% organic wool batting. The cover is made of 100% cotton that is removable and washable. The product measures 9” x 7.5” x 2.25”, and it has a total of 150 grams or 5 ounces of wool batting. Toddler Travel Pillow can be used with car seats, booster seats, and strollers. It will keep the children comfortable while they are on the go.

Woolly Boo® Toddler Travel Pillow will be available in extremely limited quantities immediately following its debut at the New York International Gift Fair on January 29 – February 3, 2010 in New York City. Wide retail distribution will be scheduled for April 2011.

Woolly Boo® is a mother/daughter team that makes all natural crib bumper pads, crib mattress pads, toddler pillows, toddler comforters, crib and toddler sets, toddler travel pillows, and sleep sacks or wearable blankets for infants, toddlers, and preschoolers. Their mission is to provide the healthiest crib bedding and the best sleep environment for every child. For more information, contact Selma Avdicevic at 917.975.9034 or Selma@WoollyBoo.com.

 

Preparations have begun...

... For New York International Gift Fair. This year, we have several exciting updates.

One, we will be debuting our "Travel Pillow" collection with 2 different children's travel pillows. More on this later in the week, when we will publish the first photos and the press releases.

And two, we have upgraded the booth. This year, you can find us in Booth 5011, on the corner of first aisle and first corridor.

Here is also a look at our new presentation folders that arrived from a printer a few days ago. Now, we just need to find something to fill them with.

Just becase I don't have enough to do...

I decided now would be a perfect time to restore that old Singer I told you about. It turned out to be an amazing piece, once we stripped all that blue paint, and repaired and oiled the veneer. The actual machine is in perfect working order, and is now a display in our Living Room. Just in case. You never know when we might need it.

Ladies Who What?!?

For a number of years, we've been a members of a great entrepreneurial community called Ladies Who Launch. Besides having a great and humorous name, this community actually provides tremendous support for women small-business owners. To achieve this, they offer their community members several different programs, including mentoring and coaching sessions. Very exciting.

In addition to that, they organize an annual conference, where all the members get a chance to meet and network with each other, as well as some of the best names in many areas of business, including financing, marketing, PR, etc. This year's conference was held this past Monday and Tuesday in New York City. Some of the guests included Joan Lunden, Martha Beck, Lisa Oz, Lisa Price, Anne Beiler, and many, many more.

And Woolly Boo was there. In addition to attending all the wonderful workshops, we also had a vendor table at the event, offering all the attendees, guests, and the members of the press an opportunity to see, touch and feel our amazing products. We got a lot of great feedback, and everybody absolutely loved every single thing we had displayed on the table. It was really great to receive all that positive energy.

We also made some great networking connections, which we hope will help carry Woolly Boo onto to the next level. Keep your fingers crossed for us!

Recap: Westfield Armory

What to say? It was a bitter-sweet experience, because it was the official last craft show of the season for us. With the demand for Woolly Boo products increasing, we really don't have time to be on the road, so everyone is coming home. I am particularly happy about this, because this summer and fall were excruciating. It was very hard to miss those weekends with the kids, as much as they visited on sites.

But, back to our topic. This is a great facility, and for this show it was all dressed up in pipe and drape, and a beautiful red carpet. It had a very sophisticated, almost trade-show like feeling, which I believe, contributed to the vendors being much more relaxed than usual. I certainly felt that way.

As far as sales were concerned, it was great to connect with a several mothers and grandmothers who were simply in love with Woolly Boo. We got a lot of compliments on craftsmanship and the quality of products, which in itself would be quite enough - that's how good they were.

There was a lot of interest in the samples of our new products, and that was exciting. I can't wait to share that with you. Keep you eyes and ears open for special deals.

This weekend

We will be at the Westfield Armory in Westfield, NJ.

This is a premier indoor event. You will be able to meet the 130 jewelers, woodworkers, fine artists, photographers, glass makers, fiber artists, potters and more. Learn about their creative processes and what inspires them.

Enjoy a coffee or tea, a snack, or a delicious lunch at the "show cafe."

The show will run from 10am to 6pm on Saturday and from 10am to 5pm on Sunday. For a $2 discount off the $6 entry fee, click here. With the discount postcard, the entry fee is two for the price of one before 11am and after 3pm.

The Armory is located at 500 Rahway Avenue in Westfield, four miles from the Garden State Parkway or accessible from Routes 22 and 28.