Wednesday, August 25, 2010

For Imediate Release: Woolly Boo® New Product

Woolly Boo® is very proud to announce to the public its new product: Crib Bumper Pad.

The Crib Bumper Pad is a welcome addition to Woolly Boo®’s line of organic wool and cotton crib bedding. As with all our products, the Crib Bumper Pad is made of highest quality cotton and organic wool filler. The use of organic and natural materials ensures a safe night’s sleep for baby.

Woolly Boo® Crib Bumper Pad protects the baby against hard crib edges, bumps, bruises, and keeps little arms and legs within the crib, so there is no sleep interruption. Because we only use natural and organic materials, there is always a healthy airflow within the crib, and the Crib Bumper Pad is completely breathable. The Crib Bumper Pad features organic wool as a filler, a natural material that is also hypoallergenic. Our cotton cover is very soothing and gentle against the soft baby skin – a definition of luxury.

The Crib bumper Pad is 162 inches long and 6 inches high, and it weighs 2 pounds 11 ounces. This product will be available for purchase exclusively on our company’s website starting Friday, August 20, 2010.

Woolly Boo® is a Montclair, NJ based manufacturer of heirloom quality, one-of-a-kind crib sets from organic wool and cotton. Our mission is to provide the healthiest crib bedding and the best sleep environment for your child. If you are interested in learning more about Woolly Boo®, please contact us at or visit

Monday, August 23, 2010

FINALIST for Eco Choice Awards!

What a surprising phone call that was!

While I knew that being featured in the SustainAbility display would be a great honor, I had no idea how much attention we would receive from it.

First, there was a buyer in a booth across from mine pointing to the dress form in the corner and telling me that she loved my Just Peachy Sleep Sack when she saw it on NBC that morning. NBC?!? So cool! "Oh, you didn't know?" No, I didn't until just then! I will certainly post the link to the video as soon as I find it.

Then, there was an interior designer who came downstairs to find me and tell me that our Toddler Comforters are the most amazing thing she saw in a long time - the wool, the fabric, the quality of workmanship. She stood there for about 20 minutes hugging it, and then she told me she will go upstairs to vote for me. Vote? There was an option to vote?

And last, but not least, I received a phone call on Friday that Woolly Boo Just Peachy Sleep Sack is a FINALIST for the Eco Choice Award in a category of Most Sensible Use of Materials. As voted by the retailers. Now, how about that!

Friday, August 20, 2010

NYIGF: Recap

There are few things one can say to adequately describe what happens at the Jacob K. Javitz Convention Center during the New York International Gift Fair. It is, well, indescribable. The crowds, the booths, the lighting, the displays, the crowds, the lines, the crowds... You get the picture.

Luckily for me, I decided to set up the first day, Wednesday. This was a great decision, since Thursday and Friday were a complete mayhem of activity. My handcart and I would not be able to compete with some of the machinery that subsequently landed on the exhibit floor.

And this was the final result:

All the furniture came from the local Ikea, the wardrobe, the shelves, and even the canopy. The really are friendly on the budget. The crib was a hand-me-down from my uncle. And the sign came from For internet-based printer, I was really surprised at the quality. They followed my directions to a T. The delivery was even better, since the sign came a few days before it was promised. All in all, great experience.

As far as how Woolly Boo fared at the Fair (sorry, couldn't resist the rhyme), well, the general consensus is: GREAT! Everyone who walked by our booth smiled, everyone (well, almost everyone) loved our products. The interior designers were so excited that there is an Eco-luxury customizable option on the market, I couldn't kick them out of the booth. And I think that almost every online drop-ship retailer wanted to carry our products. So, yeah, I'd say great.

In the end, after all the press and awards (more on that later), I still had to get out of my designer clothes, put on the Gap jeans, pack up and haul up the product and the display, mostly by myself.

It was a little sad to leave, because after spending a week with the same booth neighbors, we made friends. Also, the lessons I've learned from all of them are truly invaluable, and I really hope to see them again soon.

Friday, August 13, 2010

Summer Night Series in NYC: Recap

Big thanks to Maya Autret of ReziClass, Jen Lesser of CityMommy, Kami Evans of Elahi Yoga, and Eric Messinger of New York Family Magazine for organizing such great series of events.

It was a pleasure, not just being there as a vendor and a sponsor, but also partaking in the social aspect of meeting so many new friends in person. And the information that was shared by the lecturers is invaluable.

So, thanks for thinking of me. To view the photos of the event, click here.

Thursday, August 12, 2010

NYIGF Move In Report

That was something, I have to tell. I feel so small, with my hand-me-down display and my handcart. But, also, very excited. I just stood back and watched the masters of the baby and children's market at work. Pretty cool. I had planned to go back again today, but the kids missed me, so I just stayed home, baked, and had fun with them. Needed to charge my batteries with baby love juice, since I have a big week ahead of me.

Wednesday, August 11, 2010

EtsyKids Shopping Guide

Ladies and gentlemen,

The EtsyKids Autumn Shopping Guide is now officially available for your viewing and shopping pleasure. It is filled with amazing Etsy finds for all the kids, and some really cool stuff for moms as well.

Yours truly is exhibiting in the several categories, so I guess I'll see you in the aisles.

Tuesday, August 10, 2010

Crunch Time!

The move in for the NYIGF is tomorrow, and I am nowhere near ready. Somehow, I kept thinking I have more time, but July just got away from me, and here we are.... Agh.

Honestly, I just want to eat all my nails and pull my hair out. Well, actually, that is the second choice. The first choice is that somehow, miraculously, I don't have to do the show and I get to spend the day in bed. I know, I know, I won't be any more ready next year than I am today, but THIS IS TOO MUCH PRESSURE!!!

Please tell me it will be OK.

Sunday, August 8, 2010

Our Just Peachy Sleep Sack is Product of the Day!!!

What a great honor! Thanks Kids Today Magazine!

To view the website, please click here.

To purchase the Just Peachy Sleep Sack, click here.

Sunday, August 1, 2010

Another week, another trunk show

Because the Summer Night Series event on July 29 was such a success, Woolly Boo was invited to a second trunk show. This time, it is on August 11.

Sweet Pea Baby Planners will share expert advice on the best baby gear for each mom, and on setting up the baby registry. Future moms will enjoy mocktails, munchies by Taste 1 Chef, trunk shows for baby boutiques and other products, and win great raffles & giveaways.

Looking forward to seeing you there!